ecommerce recommendations and related topics
ERP
Short for enterprise resource planning, a business management system that integrates all facets of the business, including planning, manufacturing, sales, and marketing. As the ERP methodology has become more popular, software applications have emerged to help business managers implement ERP in business activities such as inventory control, order tracking, customer service, finance and human resources. CRM
Short for customer relationship management. CRM entails all aspects of interaction a company has with its customer, whether it be sales or service related. Computerization has changed the way companies are approaching their CRM strategies because it has also changed consumer buying behavior. With each new advance in technology, especially the proliferation of self-service channels like the Web and WAP phones, more of the relationship is being managed electronically. Organizations are therefore looking for ways to personalize online experiences (a process also referred to as mass customization) through tools such as help-desk software, e-mail organizers and Web development apps.CRM Definition
Customer Relationship Management (CRM) is an data industry locution for
methodologies, software, and usually Internet capabilities that aid an enterprise operate customer
relationships in an organized and efficient manner. In many cases, an enterprise builds a
database about its customers. This database describes relationships in sufficient detail so that
management, salespeople, and customer supply reps can access data; match customer needs with
product plans and offerings; remind customers of supply requirements; know what other products a
customer had purchased; etc. RM Definition Customer Relationship Management (CRM) is an data
industry locution for methodologies, software, and usually Internet capabilities that aid an
enterprise operate customer relationships in an organized and efficient manner. In many cases,
an enterprise builds a database about its customers. This database describes relationships in
sufficient detail so that management, salespeople, and customer supply reps can access data;
match customer needs with product plans and offerings; remind customers of supply requirements;
know what other products a customer had purchased; etc.
